People are attracted to authenticity. It’s just a fact of life.
Whether it be in friendship, in selecting a new hair product, or in a business transaction, we are all put at ease when we sense openness. When it comes to effective marketing and brand building, this concept stands strong.
As tempting as it is to keep things “professional” in your business’s social media outlets, we have found that it is much more effective to be open and real with your audience. They are drawn to your personal voice in your brand. They are human, with ups and downs in life, and they want to know that you are too. They can’t trust someone they can’t relate to, and more than that, it allows the business to feel like a real person. Like they are buying from a real person. Like they are interacting with a real person. And the best part? Because they are!
Don’t be afraid to be raw. Are you struggling with balancing work and family? Post about it and ask your clients how they balance the two together. Are you learning something new about yourself? Tell your audience about it! Did you have a major life change that you are navigating? Bring your clients along on the journey. These are the little things that allow for genuine connections between you and those on the other end of your brand.
Trust us, it’s worth it!
XOXO
Tami & Sheree
