My first brand client as Vivant Marketing Co. When I took the branding side out from under East to West, it was only a short time later that Kate Irmen reached out to me for help in creating a brand. & NOT just any brand - this one was full of life and energy from the very beginning!
Right away, Kate had lots of hopes and dreams, and I was excited to be along for the journey! Kate was also a client that I knew from the very first email, that SHE GOT IT. She got the purpose and importance of a brand, and she was ready to work for it. There’s truly nothing more rewarding than working with a client who gets it. It is so so fun and refreshing to make their ideas come to life.
Kate wanted a brand that was fresh, comfortable, sophisticated, airy, and inviting. Kate is an interior designer, and these brand descriptors are key for her clients to get a feel for who she is. I worked with her to develop a mood board first, and then from there came up with four logo concepts, which turned into brand concepts. Kate was so fun - she had so much joy and energy when she received each portfolio to review.
With an inviting, fresh, and airy logo in place, the color palette and font packages followed suite. Soon, we had nailed down a sub-mark, brand icon, and other supporting graphics, and social media icons came next. The brand process can be so smooth once the key elements are in place. The real fun begins when the brand starts to develop into tangible print materials - business cards, and more.
Kate Irmen Interiors is about to do big things, and I am here for it!! Currently, her website is in the works, and we are both so excited to show it to the world. Congrats Kate, on your new completed brand. It was my favorite project yet, and I can not wait to see where this new identity takes you!
XOXO,
Tami & Sheree
