A romantic, edgy, boho brand - all in one. This brand was simultaneously difficult to design, and an amazing challenge. When Danielle came to me with her vision, I immediately had tons of ideas bombarding my brain, and I was SO pumped to begin. The minute I sat down with my sketchbook and my laptop, however, a creative block had occurred. Of course. Designers know that’s how it works!
Slowly, however, those tons of ideas slowly morphed into a couple different directions, and Danielle and I began to narrow down each direction to become her new brand. Elysian is defined as “relating to or characteristic of heaven or paradise.” and Danielle’s Elysian Market would become a market for everything heavenly, thrifted, foraged, and more.
We threw out font combination after font combination, texture after texture, floral graphic after floral graphic. BUT. When we landed on the right combination of every font, color, texture, graphic, etc. WE. KNEW. Friends, it was the best feeling.
The “E” and “M” I hand-drew, with floral elements vining around the letters. This became the central focus of the brand, with other hand-drawn floral elements falling in place around it. The combination of the script font with the classy serif font, created a timeless, romantic appearance. It was perfect.
You can find Danielle and Elysian Market Designs on Instagram - so check her out! Her inspirational posts are just that - pure inspiration. Thanks so much girl for the opportunity to design your brand!
XOXO
Tami
