This brand is one that’s extra close to my heart, as it belongs to my sister-in-law, Sheree, who also happens to be a face of Vivant Marketing Co. When my brother Ryan, and Sheree were engaged, I worked with Sheree closely on a new brand for her side gig that was just starting off. However, she already had a big vision for the brand she was about to step in to, and it was so fun to help make that happen.
Ethereal Florals is Sheree’s wedding florist biz, and her vision for her brand was delicate, other-worldly, and set apart. We tried to stay far away from the normal florist brand look and create an almost heavenly feel. Sheree loved the deep earthy color tones and this played deeply into the new brand.
My favorite part would have to be the collaboration between us! Sheree drew the floral graphics that reside in her logo and brand mark and to me that shows just how passionate she is about what she does. Sheree may be local to Atlanta, Georgia, but keep her in mind if you or someone you know plans to be married on the East Coast. Her bouquets and floral arrangements are “ethereal” to say the least.
XOXO
Tami
