Designers and creatives are always juggling multiple jobs at one time. Because of this, a streamlined process is essential to ensure each job is on track, doesn’t get lost in the hustle, and the business stays organized. Before my process was in place, I definitely felt the stress of not knowing what came next, losing track of jobs, and more.
Below is my current design process, step-by-step. If you are interested in a new brand for your business, or just starting off, here’s a little insight to the back-end of Vivant.
Step 1: Questionnaire
When a client reaches out to me, I immediately send them to the brand questionnaire found on my Services page. This questionnaire basically allows me to get inside their head, figure out what they are wanting in a new brand, and who their target audience is for their business. If I am not knowledgeable on the particular career choice, this allows gives me some background of what their job entails. I also love to see other brands they love, who their competitors are, and more. All of this background is good to know before the actual designing begins.
Step 2: Quote, Schedule, Contract
After the design questionnaire is completed, I will send a quote with a breakdown of their request, and schedule when I will begin their job. With multiple design jobs, I have a calendar in place with spots open for new jobs, so I will avoid stress, feeling overwhelmed, and I can ensure that I design a brand for each client to my highest ability. A contract is then signed, and the design process begins.
Step 3: Moodboard
The first step in the design process is drafting a moodboard filled with information that I pull from the design questionnaire. A moodboard consists of a potential color palette, other designs that mimic the style of the client, words that describe the feel of the brand, and more. Once the client loves their moodboard, I move on to the next step.
Step 4: Logo Concept
Now comes the fun part. I begin drawing, drafting, and creating logo options on my Graphic Design programs. Once I feel like I have three logo concepts that are solid, I present them to the client in a logo portfolio. The client chooses their favorite logo direction, provides feedback, and emails me back.
Step 5: Brand Portfolio
After the logo is locked in place, I then look at the design package and quote the client choose. Based on the additional pieces, I build their brand portfolio that may consist of their logo, a color palette, font packages, potential secondary logo, supporting graphics, social media pieces, and more. When the brand portfolio is ready, the same critiquing process is repeated. I sent the portfolio to the client, they provide feedback, and I continue to tweak until the client is in love with their new brand!
Step 6: Presentation of Files
TA-DA! This is the best part! Why? The client receives ALL of the files for their NEW BRAND. I love packaging up the color palette, font files, logo files in different formats, and more, and sending them off to be received by the new owner. It is so awesome to see the client take their new logo and implement it on social media, their website, email campaigns, business cards, and more. I am always here to help them in the future as well.
If you have any questions on my design process, shot me a email or contact form. I would love to chat!
XOXO
Tami
